Target Audience
The target audience for this website is nearly everyone who has access to the internet, and either lives in one of the four areas covered or are going to or through them. If a person wants to know the weather in/around one of those areas, they are the targets for this website.
Persona 1:
Persona:
Tour Guide near Soda Springs
Fictional Name:
Lincoln Smith
Job Title:
Tour Guide Driver
Demographics:
- 31 years old
- Married
- No children, but 4 younger siblings
- Going to school for a degree in Information Technology with an emphasis in networking
Goals and Tasks:
Wants to make sure that everyone in the tour has fun
and is safe both with his driving and the weather.
He also loves to:
- Go mountain biking with friends and family
- Do picnics with his wife
Environment:
Between his job and his school, he doesn't have much time. With his major being IT he knows how to operate a computer and websites. Though, because he doesn't have much time, he likes websites to be simple and easy to navigate, especially when those websites will help him keep people safer.
Quote:
"My life is so crazy right now, sometimes I wish things could be more simple."
Scenarios:
- Lincoln has a scheduled tour starting in about 15 minutes, he needs to see the weather to help him be aware of possible trail conditions so he can drive safer, and he can let the tour group know to prepare for the weather during the tour.
- He and a few friends are planning to go on a mountain bike trail, to make sure that everyone is as safe as possible Lincoln can look at the weather to be aware of trail conditions and/or prepare for the weather conditions during their trail riding.
- To save money, he rides his bike to school. Before he leaves the house each time, he checks the weather to see if he should bring his coat, or to ride slower and leave early in case of ice.
- He and his wife planned a date night going to have a picnic dinner and watch a movie outside. He needs to check the weather to see if they need to bring coats or move their picnic/movie undercover.
- Winter is coming and his car still doesn't have winter tires, he needs to know which day would be the safest day to take his car in to get winter tires on.
Persona 2:
Persona:
Grandma
Fictional Name:
Barbra Thompson
Job Title:
Retired
Demographics:
- 76 years old
- Widowed
- 7 children
- 27 grandchildren
Goals and Tasks:
She loves to plan get-togethers with all the family.
She enjoys:
- Going on short walks (especially with family)
- Hosting "Dinner-At-Grandma's"
- Playing with her grandchildren (though she can't do it as much as she would like to)
Environment:
She took a computer basics class a while ago, but with tech advancing so fast she is still behind with it all. So simple websites and apps, are almost a necessity.
Quote:
"Can you help me with my phone again, I think I broke it..."
Scenarios:
- She wants "Dinner-At-Grandma's" to be outside this time she needs to check the weather to see if it will be a comfortable evening outside.
- With her morning walks, Barbra checks the weather to decide what would be the most comfortable to wear in that temperature.
- She is planning a play-day with her grandchildren and needs to know what the weather is going to be like to plan accordingly.
- She and her kids are planning a 3 day get-together and she wants to make it the best 3 days. She checks the weather to see what the best 3 consecutive days would be to plan their activity.
- Her grandchildren want to go sledding, and she wants to take them. She needs to figure out which day(s) would have the safest snow for sledding.